Making your place the hero: best practice advice from leading-edge thinkers!
I’m sure, like ourselves, you’ve been frustrated by the delays to this event and the arranging and cancelling of plans. You may even have felt a little sorry for us!
Not to be deterred, we have secured a new date of Tuesday 15th November for this not-to-be missed event!
We really hope you can make it 😊
So why not send yourself to Coventry (again!), it’s lush! and enjoy the best value (it’s free!), best practice place event with the best speakers and case study examples.
It will be interactive, inspiring, insightful and ‘in your face’ (nothing virtual here!).
🗓️ Tuesday 15th November 2022 (new date)
⏰ 10.00am – 4.00pm
🏢 Telegraph Hotel, 157 Corporation Street, Coventry, CV1 1GU (new venue)
We are delighted to host this learning event for anyone involved in promoting and shaping their place.
We asked various people involved with this work what their priorities are and what they would like to learn about.
This has shaped the content of the day and we’ve brought in leading edge thinkers and practitioners to share their best practice and answer your questions.
There will be fast moving and interactive sessions as well as the opportunity to network with your peers.
Hosted by our Founding Director John Till, the full agenda and speaker information is as follows;
Place: what’s the future?
Professor Martin Reeves, CEO, Coventry City Council, who will look forward with regards to:
- Covid, changes to work/live, the online revolution, climate change and more; how do our places respond?
- What are the critical things you must have in place to ‘reset’?
- What might a place of the future be for, what will you do there?
How do you fund a different approach to developing and promoting your place?
Cristian Marcucci, Assistant Director for Communications, Staffordshire County Council, considers:
- What does a different approach look like and cost?
- How to make the case for council funding to support place brand implementation and how do you measure the results?
- What are the outcomes both positive and negative of doing things differently so far?
Dominic Stevens, Destination Chesterfield Manager takes a close look at:
- What’s the relationship between the different Government funding pots and a fresh approach to place development and promotion?
- Why a place story is fundamental to investment and intervention decisions?
- How public funding has driven change in Chesterfield and will do in Staveley; the role of a place brand and story in making this happen?
Ensuring stakeholder engagement is at the heart of sustaining a place brand approach
Rachel Bayley, Burnley Place Brand Manager and Kate Ingram, Strategic Head of Economy and Growth, Burnley Borough Council, provide their insight as to:
- Why does a business get involved in helping promote the place and financially contribute to being part of an ambassador programme?
- Making clear the value of a place brand from day one, gaining proper investment
- How do the Burnley Bondholders support place promotion?
- The consensus is that SMEs haven’t time to get involved, is this your experience?
Les Ratcliffe, Chair, Coventry & Warwickshire Place Board – Champions, will provide his perspective of:
- The nature of the Coventry and Warwickshire Champions scheme and the role it has in the area
- What the initiative has achieved, what have been the high points?
- The secret to sustaining interest in the programme
- The importance of partnership working
Using a place narrative and place-led approach as a catalyst for physical change in a place
Sara Whelan, Hemel Hempstead Place Strategy Manager, will cover:
- How a narrative can inform and guide the regeneration of a place
- Creating place coherence, from buildings to spaces
- Positively connecting your community to change
‘Culture is the greatest currency of place’; what is its role in place development and promotion?
Paul Williams, Culture and Tourism Consultant, Chair, Stoke on Trent’s Cultural Destinations Partnership and Board Member, We Are Staffordshire, considers:
- Culture has seen a massive rise in prominence in recent years, why is that and what does it bring to a place?
- How should a place develop a cultural approach and what is needed?
- Can you really measure the benefit of an investment in culture?
Visualising your place story, how to develop a new language and approach to communicate your place
Peter Anderson, Creative Director thinkingplace, Founder and Owner Peter Anderson Studio, examines:
- How to use visuals and imagery to strategically communicate and develop a place
- Thinking differently about the experience you offer, using your place story to create a fresh sense of place
- Why what people can do between your buildings really matters, what’s your space strategy?
Place, the latest disruptive thinking and open floor place therapy session
John Till, Founder and Director thinkingplace, provides insight as to:
- How are places doing things differently and what really matters to a place today?
- A chance to share your challenges and successes with the group
We are thrilled to host this in-person event at the iconic Telegraph Hotel at 157 Corporation Street which was home to the city’s newspaper for more than 50 years, conveniently located near to the mainline train station for easy access.
Arrival will be from 9.30am ready for a 10.00am start and refreshments will be provided throughout the day.
Places are limited, therefore to reserve your space please drop us an email to hello@thinkingplace.co.uk.
We hope you can join us!
