How tasty is your place ‘layer cake?’

Why do large geographies such as Combined Authority areas, Counties and Councils need a place brand and what does that mean for the places within them?

1. Amplify and strengthen your own place by reaching out to others and avoiding insularity. Think strength in numbers.
2. Know your audience. And always be sure to consider them within all aspects of decision making.
3. Disregard the size of partner places when navigating devolution deals. Size doesn’t matter, working together does.
4. Never underestimate the power of your hyper local. Showcase key assets such as amenities and utilities to attract private sector investment.
5. We must unite and refuse to be pitched against each other. Let’s change this historic cycle together.

For further insights check out the full session below;