For the last 15 years thinkingplace has been at the forefront of helping places realise their potential, manage change, create a shared sense of purpose, widen leadership and promote collaboration. At this years City Nation Place UK event being held on Wednesday 3rd November in London, we are pleased to be bringing the audience this insightful session;
Place has become an ever more dominant aspect of life in recent years and the pandemic has highlighted that alongside major change factors such as online shopping, advances in technology, climate change, Brexit and what seems like irreversible changes to working patterns. Our recent 15th birthday webinar identified three key themes emerging from discussions around the future of places which were;
* Places need to ‘do things differently’, it can’t just be recovery but the re-imagining of place
* Places need to focus on differentiation, widen leadership and activate collaboration
* Place is all about people and their experiences
There could never be a more relevant time to discuss these important topics and we’re delighted that joining John Till, our Founding Director at this year’s in-person event are Louisa Shaw, Place Brand Manager, We are Staffordshire and Richard Hicks, Director of Place and Deputy Chief Executive of Medway Council.
City Nation Place UK will provide a much-needed day of inspiration and learning for place brand and marketing leaders across the country exploring how your place brand and marketing strategy can provide a more effective anchor for economic recovery. It will also bring together speakers to provide expert analysis of which trends in terms of tourism, work culture, and investment are here to stay; what this means for the attractiveness of your place; and how you should develop your strategic response.
Through a mix of keynote presentations, panels, case studies, and round table discussions, the one-day conference will provide you with a reboot of ideas and an updated understanding of how your town, city, or region can build a more effective brand and marketing strategy.
For more information about the agenda follow this link https://www.citynationplace.com/uk/agenda
You can also take advantage of a 15% discount on the ticket price by quoting the code ‘thinkingplace15’ at the checkout.
