Perth

Whilst Perth’s story has been central to Scotland’s story for over 1000 years it is a new city, not always on the radar despite some amazing modern facilities, relative proximity to Glasgow and Edinburgh, fantastic culture, food and drink and breath-taking landscapes. It is determined to make a virtue of being small and sustainable.

Place Campaign: Perth
Perth
Place Campaign: Perth

Their new approach has spawned a City Leadership Forum, Place Marketing Group and Ambassadors who are advancing the goal of Perth being the most sustainable small city in Europe. This is epitomised by their success in the Stone of Destiny (used for early Scottish Kingship ceremonies) coming home to Perth in a new £26m museum. The city is a key beneficiary from the Tay Cities Deal speeding up its ‘smart city’ ambitions. The trust, collaboration and shared ambition is helping Perth deliver on its distinctive positioning of ‘Live Life Well.’

www.perthcity.co.uk

www.perthambassadors.co.uk

Thanks to the thinkingplace team in developing our Perth story. It’s given us a great foundation for driving forward our ambition to make Perth the most sustainable small city in Europe.

Steve Stewart, Vice Chair, Perth City Leadership Forum & Director of Communications, Stagecoach Group

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