Harrogate
Harrogate is a historic and attractive market town and district well known for its gardens, independent shops and tea rooms, and for many viewed as a successful place. However, not known for things vital for its future economy: an important business sector including life sciences, digital and IT, as a place to grow a family and a key player in Leeds City Region.
Think Harrogate has brought people and organisations together behind a new story they have created to promote the place for investment, visitors and talent. This has produced a private-sector led Place Leadership Group as a powerful collective who have already provided support and advice during the pandemic. Place Network meetings are celebrating local business and organisation success stories that would have remained hidden; all part of the new story. Stakeholders have also been given access to brand Harrogate assets to reinforce their marketing activity; helping them make best use of the power of their place.
From our very first meeting with John, Sarah and the Thinking Place team, we felt in extremely safe hands. Their strong focus on the importance of compelling place narrative over a traditional ‘brand’ approach was just what we needed for Harrogate. Combine this with a competitive quote, a strong customer focus and an infectious enthusiasm for all things ‘place’, and we have been very happy with our choice!
