We want to appreciate what it’s like to be there as a business, visitor or resident, to look at it through the eyes of those who might consider it, and to define it not by artificial boundaries but by the assets that set it apart.
Our approach is all about collaboration and involving those who don’t always play a part in their place – from the outset right through implementation of the strategy and beyond.
Just as it takes more than one person or one family to make a community, it takes more than just us to shape a place. And what we also know is that the people and organisations already in your place are best positioned to help us with that. So while our work focuses on developing an overarching and strategic plan for your place, it also extends to supporting stakeholders and partners to sell those same messages and tell that same story.
We pride ourselves in really getting ‘under the skin’ of a place so we not only appreciate its assets, opportunities and ‘selling points’ but also its personality, relationships and distinctiveness. Most importantly we gain this knowledge from those that know the place best, the stakeholders within it.
If a place is to succeed the days of leaving it to the Local Authority are gone. Forward looking places are creating new models of ‘place leadership’ with our help. What’s more we’re working with them to develop the relationships, support and mechanisms that can last and don’t require constant public funding.
Most organisations and people want to be part of a prospering place and they’re prepared to help. We make sure the messages are simple, for everyone and distinct … businesses and other organisations become the ‘storytellers’.
In a world where everyone is seeking ‘share of mind’ we have unique ways of communicating your story. Stakeholders will love it and the people you want to engage with will notice.
There is no point having a story and not telling it. Many places have a fantastic story but no one knows it and no one is sharing it. We will help you create the salesforce for your place. We will help to engage with your stakeholders, excite and enthuse them about your place and importantly give them the support and tools to deliver your story.
We will work to bend and shape projects and activity that is already planned and
budgeted for, meaning no extra investment is required. We can even help to create income streams to help promote your destination.