thinkingplace working in Mid Suffolk on towns visioning programme

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thinkingplace working in Mid Suffolk on towns visioning programme

thinkingplace, the UK’s leading place specialist, are delighted to have commenced work on a new project working with Babergh and Mid Suffolk District Councils to further develop their Vision Programme which builds on the “Vision for Prosperity” (VFP) for Sudbury and Vision Action plan for Stowmarket launched last year. 

 This commission now extends the previous work programme thus aiming to help the districts’ other key towns realise their ambitions to become key destinations in the region with bespoke visions being created for the four towns of Stowmarket, Needham Market, Hadleigh and Eye.

 Over the coming months, the councils working with thinkingplace, will engage with stakeholders including residents, community groups, businesses and the town councils to explore the characteristics which make each town unique and how these can be developed to provide a clear message as to why people should continue to want to live, work and visit these places, and why businesses should continue to invest there.

Sarah Perry, Director at thinkingplace said “Our team will spend time in the area, researching and listening to the views of local people and organisations to build insight into the experience of the area and its assets.    Working with local stakeholders, we will create forward looking visions for each of the four towns which will enable them to be clear about what makes their place special and distinctive and create a shared vision of what they need to focus on in the future.”

Cllr Michael Holt, Cabinet Member for Economic Growth at Babergh District Council said “There is so much that makes our towns in Babergh special, but we want to get a better picture of how our residents identify and interact with them to understand what truly makes them unique”

Cllr Gerard Brewster, Deputy Leader and Cabinet Member for Economic Growth at Mid Suffolk District Council, said “It’s exciting that we’re now at the stage of inviting residents and businesses to have their say on the future of their towns and places of work. These workshops will directly feed into a vision and set of ambitions to promote investment and encourage a sense of pride in each location.”

thinkingplace has a proven approach to place branding and place marketing which has been applied successfully to more than 60 places across the UK and Ireland over the past 13 years. We pride ourselves on getting ‘under the skin’ of a place, so we not only understand its assets and selling points, but also its personality, relationships and distinctiveness.

Further details of the project can be found on the councils’ website at, and