thinkingplace engaged to discover the Kirklees story

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thinkingplace engaged to discover the Kirklees story

thinkingplace, the UK’s leading place specialist, are very pleased to announce that we have been selected to work with local partners to develop an exciting new story and identity for the Kirklees district in West Yorkshire.

The commission comes at a time of great opportunity for Kirklees as it seeks to maximise its location at the heart of the Leeds, Sheffield and Manchester triangle. There is massive investment underway in the transport network and town centres, and there will be 10,000 new homes built by 2023.

Sarah Perry, Director of thinkingplace, said: “We’re thrilled to have been appointed to work with key local organisations to develop the Kirklees place story and competitive proposition.”

“The area has so much potential and we are really looking forward to listening to the views and ambitions of local people, businesses and key stakeholders to understand their different perspectives of the place and truly uncover what makes Kirklees special and how that helps to create its proposition.”

Our team will spend time discovering what the area has to offer across the entire Kirklees geography and gain insight into the experience it provides, its assets and challenges.

Working with local stakeholders we will create a forward-looking story and over-arching place brand for Kirklees which will also allow for each of the key towns in the district to have its own story, enabling local stakeholders to tell and sell what makes Kirklees and the places within it distinctive.

Karl Battersby, Strategic Director for Economy and Infrastructure said:  “We have a fantastic set of assets, but we believe that much more needs to be done to raise our profile and image to make potential investors, workers and visitors aware of our offer, with a view to securing more investment, creating jobs, stimulating more visitor spending and attracting more talent to the area.”

“We want organisations and individuals to be enthusiastic about the area and play an active role in being a part of Kirklees’ place marketing by becoming ambassadors for the place, helping fulfil its ambitions and enhancing civic pride.”

thinkingplace has a proven approach to place branding and place marketing which has been applied successfully to more than 60 places across the UK and Ireland over the past 12 years. We pride ourselves on getting ‘under the skin’ of a place, so we not only understand its assets and selling points, but also its personality, relationships and distinctiveness.

We develop a place narrative which acts as a framework for the creation of a visual identity which together these help to achieve a significant and sustainable change in the reputation and performance of the places we work with.

8th November 2018