thinkingplace delighted to develop the Wakefield story

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thinkingplace delighted to develop the Wakefield story

thinkingplace, are very pleased to announce we have been selected to work with local partners to develop an exciting new story and identity for the Wakefield district in West Yorkshire.

The commission comes at a time of great opportunity for Wakefield as it seeks to maximise its growing reputation as the creative heart of Yorkshire, boasting an enviable cultural offer including two internationally renowned arts destinations – The Hepworth Wakefield and The Yorkshire Sculpture Park.  In addition, Wakefield is one of the fastest growing economies in the Leeds City Region, which itself is the biggest economic area outside of London and therefore has a huge business story to tell in terms of its fantastic connectivity and international brands such as Haribo and Coca Cola located within the district.

John Till, Director of thinkingplace, said: “We’re thrilled to have been appointed to work with key local organisations to develop the Wakefield place story and competitive proposition.”

“The area has so much potential and we are really looking forward to listening to the views and ambitions of local people, businesses and key stakeholders to understand their different perspectives of the place and uncover what makes Wakefield truly special and how that helps to create its proposition.”

Our team will spend time discovering what the area has to offer across the entire Wakefield geography and gain insight into the experience it provides, its assets and challenges.

Working with local stakeholders we will create a forward-looking story and over-arching place brand and visual identity for Wakefield which will allow local stakeholders to tell and sell what makes Wakefield and the places within it special.

thinkingplace has a proven approach to place branding and place marketing which has been applied successfully to more than 60 places across the UK and Ireland over the past 13 years. We pride ourselves on getting ‘under the skin’ of a place, so we not only understand its assets and selling points, but also its personality, relationships and distinctiveness.

We develop a place narrative which acts as a framework for the creation of a visual identity which together help to achieve a significant and sustainable change in the reputation and performance of the places we work with.