Blog

“Our story is distinctively us … it gives us a great economic launch pad” – creating a place brand for Lancaster

February 2019 Anne-Marie Harrison is Head of Economic Development at Lancaster City Council. We recently worked with the City council, which covers the district encompassing the Lancashire county city of Lancaster, coastal resort of Morecambe, Carnforth, Heysham port and surrounding rural areas...

Harlow in the right place at the right time

18th December 2018 Further to hearing all about Harlow at our opinion leading event held at MIPIM UK in October, their story goes from strength to strength and it is delightful to see this fabulous place getting the recognition it deserves! A recent article in the Municipal Journal (MJ) featur...

How a sense of place breeds belief and positivity

Creating a clear sense of identity and building positivity around it is critical to unlocking the potential of places, an opinion-leading event during MIPIM UK has heard. The event was told that building a credible and inspiring place narrative and energising local people behind it was the common...

Don’t miss a trick – join us for The Magic of Place

At thinkingplace we believe the concept of place is simply magical. When people come together to define, celebrate and promote their place, wonderful things happen. So we’re excited to announce an outstanding special guest for “The Magic of Place”, our drinks reception on the opening evenin...

A place prospering from a shared passion

Huge investment, opportunity aplenty, excellent transport connections, enviable quality of life and so much more … There’s no doubt Harlow has a great deal going for it. And now the Essex town has an added ingredient vital to realising its potential – a passionate and engaged network of ...

How culture can unlock the potential of your place

He’s the man with the golden touch ... the inspirational leader who unlocks the power of culture to help places fulfil their potential. Andrew Dixon has worked with more than 80 local authority areas and has over 35 years’ experience of promoting places through culture and tourism. He’s ...

Future Place #futurecomms

I was delighted to be asked to contribute an article ‘Place Marketing: telling the story’ for a new resource aimed at the public sector #FutureComms which is designed to build local public services for the future through modern communications. This has been commissioned by the Local Government...

How Hull has made me a place culture vulture

When I started working with places to help them re-imagine themselves and create their new story I was pretty sniffy about the role culture could play in this; great words, great sentiments, but it’s not really going to make a difference, it won’t really change a community or attract investment....

‘Place layering’ – What does it mean for our roots and identity?

At times we lose sight of the global perspective taken by investors and businesses when they are considering what is the relatively small island of the U.K. Whether we are being viewed from China or the U.S. our view of place distinctiveness built up over hundreds of years of history isn't matched b...