South Downs National Park

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the brief

To develop an overarching place-brand that reflects the three key drivers of the Park

Stewardship and conservation

Understanding and education

Economic and social well being

While developing a place story that represents a huge and diverse geography (Over 100 miles across) comprising very different rural and urban areas.

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what was delivered

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  • a clear set of brand values, key messages and a story for the South Downs National Park
  • a highly distinctive brand visual identity
  • a new interactive website
  • a new style suite of photography that animates the park
  • a sense of place toolkit to help businesses ‘sell’ the park experience
  • new advertising campaigns
  • interior designs for the national park centre
  • a set of brand ‘tools’ for use by partners, the park and stakeholders to deliver a consistent message and high quality material communicating the park.
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what they say

“thinkingplace’s approach truly engaged and enthused stakeholders; made the brand easy to understand by articulating it as the ‘story of the National Park’, communicating our offer and improving the ‘experience’ we provide.

Their unique approach of creating a ‘visual language’, rather than just a logo, is perfect for our requirement which is to provide the means for stakeholders to use the brand and to communicate with very different audiences whilst always appearing part of the same ‘brand family’.”


Trevor Beattie,

Chief Executive Officer, South Downs National Park Authority

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