To develop an overarching place-brand that reflects the three key drivers of the Park
Stewardship and conservation
Understanding and education
Economic and social well being
While developing a place story that represents a huge and diverse geography (Over 100 miles across) comprising very different rural and urban areas.
what they say
“thinkingplace’s approach truly engaged and enthused stakeholders; made the brand easy to understand by articulating it as the ‘story of the National Park’, communicating our offer and improving the ‘experience’ we provide.
Their unique approach of creating a ‘visual language’, rather than just a logo, is perfect for our requirement which is to provide the means for stakeholders to use the brand and to communicate with very different audiences whilst always appearing part of the same ‘brand family’.”
Chief Executive Officer, South Downs National Park Authority