Horsham wanted to develop the district’s identity to attract visitors, particularly in market towns and rural areas. thinkingplace and Acorn Tourism collaborated to develop a place narrative, a visual identity, Visitor Economy Strategy (Destination Management Plan) and establish a Visitor Economy Partnership (Destination Management Organisation).
The key to Horsham having a strong identity and deliverable Visitor Economy Strategy was to ensure from the outset there was buy-in from a wide range of stakeholders involved in the economic development of the District including the five market towns and Horsham town.
What they say
“The strategy has been well received and certainly seems to have assisted both the Council and several of our visitor economy businesses in securing funding through the EAFRD and LEADER programme. If all submitted projects receive consent, this would represent nearly £2m of funding for the District. In terms of the visual identity and brand, it is a brand that has been well received and one which our in-house design team will take forward and continue to manage and develop.
The Visitor Economy Partnership has met on two occasions, adopting the marketing plan and highlighting a few priority areas. As we develop specific projects and establish our task and finish groups, this should assist with transferring the delivery responsibilities.
Thank you for delivering this project with us.”
Clare Mangan, Head of Economic Development, Horsham District Council