An urban extension of over 4,000 houses is planned to be developed on the edge of the east midlands town of Kettering over the next 10-15 years. The challenge was to develop a brand and identity for the development while providing an umbrella positioning that links the town with the development ensuring a feeling of ‘one place’.
an extremely distinct brand and visual identity for the development
a name for the development linked to the area
photography that highlighted the development and town
a new narrative for the ‘new Kettering’ that firmly puts the development at the heart of a positive growth story