East Kettering

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the brief

An urban extension of over 4,000 houses is planned to be developed on the edge of the east midlands town of Kettering over the next 10-15 years. The challenge was to develop a brand and identity for the development while providing an umbrella positioning that links the town with the development ensuring a feeling of ‘one place’.

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what was delivered

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an extremely distinct brand and visual identity for the development

a name for the development linked to the area

photography that highlighted the development and town

a new narrative for the ‘new Kettering’ that firmly puts the development at the heart of a positive growth story

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