A place prospering from a shared passion

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A place prospering from a shared passion

Huge investment, opportunity aplenty, excellent transport connections, enviable quality of life and so much more …

There’s no doubt Harlow has a great deal going for it.

And now the Essex town has an added ingredient vital to realising its potential – a passionate and engaged network of local ambassadors.

We’re excited to be working with Harlow to capitalise on a time of unprecedented opportunity, as shown by the town being selected to become the new base for Public Health England. That’s a game-changing £450m investment, building on the area’s reputation as a centre for excellence in medical science.

Working with local partners, we’ve defined Harlow’s story, established a “Place Board” and created a brand toolkit that reflects the colour, culture and innovative spirit of the town.

The next step was to develop a powerful network of advocates for the place and the brand.

The Harlow Ambassadors bring together businesses and other organisations committed to promoting the town as a superb place to invest, live, study and visit.

We feel Harlow’s story is worth sharing, so we’ve invited some of our friends from Harlow to tell it at our opinion-leading place event, “Creating Purposeful Places”, being held during MIPIM UK.

Sarah Perry, Director of thinkingplace, says Harlow illustrates the power of public and private sector organisations coming together to promote their place.

“Harlow has exceptional credentials in terms of life sciences and the knowledge economy, as recognised by the Public Health England relocation,” she said.

“Harlow is also growing, with the creation of a new garden town, and offers great quality of life less than an hour from the heart of London. It’s also got an amazing collection of sculptures dotted around the town, including works by Henry Moore and Barbara Hepworth.

“Despite all these assets, it’s a place that historically has been hampered by a challenging image.

“The ambassadors play a key role in countering those perceptions, with a unified message from what we call a ‘coalition of the willing’ of influential organisations and people. Harlow’s success in changing the narrative about their place demonstrates the power of our place-making model and the passion our partners have brought to the table.”

Harlow is now forging ahead as one of the UK’s most economically productive and fastest-growing places and the town’s story has relevance to many other areas where perceptions are at odds with reality.

To find out more about Harlow’s story and how their approach might benefit your place, join us on Thursday, 18th October from 10.30-11.30, in the upstairs function suite at The Hand and Flower, 1 Hammersmith Road, Hammersmith, London W14 8XJ (just five minutes’ walk from MIPIM at Olympia).

As well as learning from “happening Harlow”, you will also hear from the UK’s leading cultural place-maker, Andrew Dixon, the man at the heart of the successful bids by Hull and Coventry to be UK City of Culture.

To reserve your place just click here: http://thinkingplace.co.uk/creating-purposeful-places/ 

8th October 2018