thinkingplace has a proven approach to place branding, place making and place marketing which has demonstrable credibility, robustness and has been successfully applied to over 80 places across the UK and Ireland over the last 15 years. This allows us to develop place brand stories with local stakeholders to determine what role a place should have and how it can utilise its assets, history, culture, community and uniqueness to develop a compelling proposition. However, we always consider the specific needs of the place within which we are working and adapt our approach accordingly enabling us to deliver a bespoke solution to each client: every place is different and starting its journey from a different situation.
thinkingplace has championed new thinking about the need for places to focus on their distinctiveness and offer as a means of enhancing their competitiveness and attractiveness. From the evidence base created we develop a brand narrative which acts as a framework and ‘bible’ for the creation of a strategically driven brand, visual identity and visual language, thereby creating a sustainable and significant change in their reputation and performance.
Our ethos and approach underlines the importance of having stakeholder engagement, ownership and ‘buy-in’ to the place story. Engaging with stakeholders at the start and throughout the process creates understanding about, and ambassadors for, the place early on. Every subsequent interaction strengthens that understanding which better facilitates alignment of activity that is ‘on-brand’ across sectors and partners. This is often a catalyst encouraging private sector collaboration to support local economic growth and regeneration.